A full video production inside Outpump's flagship store, running for the entire week of the Sanremo Festival. On site we shot ADV and commercial content for advertising partners such as Swatch, and produced live talks in front of an audience, filmed multicam and edited and published within the same day, with the festival's biggest artists. For Swatch we also developed original formats with those artists, including “60 Seconds”, a flash-question round with Nicolò De Vitis.I took care of the creative direction, direction, editing, color correction and post-production of all the content, entirely in live editing. Across the week the content reached over 10 million people organically, not counting the interactions.
Outpump · Creative direction / Direction / Editing · 2026